5 key steps to create a successful employee experience strategy

Jonatan Carbonell

In any company, the most important resource is the human resource, because the success and happiness of the customer depends on them. Therefore, for some years now, companies have been focusing on improving their employee experience strategy. Do you want to know the advantages of a successful employee experience strategy? Stay until the end of the article and find out! 

Why should organizations prioritize employee experience?

If you are like many leaders, you probably have many competing priorities.

And that’s totally normal. But if you’re looking for a way to make sure your organization is doing everything it can to attract and retain top talent, we have a suggestion: prioritize employee experience.

The data indicates that having an employee experience strategy pays off: employees who report having had a positive experience are 16 times more engaged and 8 times more likely to stay with an organization.

On the other hand, it is important to establish an employee experience strategy.  The days of simply designing an employee experience strategy and assuming it will work for your organization are long gone. The most successful organizations have learned that what works for one company doesn’t have to work for another.

To make sure your strategy is effective, you need to understand what makes your organization unique: its structure, its culture and its issues. If you can’t answer these questions, it’s time to take a step back and figure out what you need from your employee experience strategy.

You may also be interested in: Digital culture in companies

6 steps to create a successful employee experience strategy

Since all organizations are unique and, therefore, there is no one-size-fits-all employee experience strategy, we want to share the following essential step-by-step for you to create your own strategy:

Employee experience

1. Create your own employee journey map

Thanks to this tool you will be able to map, document and visualize every interaction with your employees. With this starting point, you will be able to get to know their thoughts and needs more closely.

By mapping your employees’ journey, you can identify each of the different stages they go through individually and as a group. Each employee’s experience is different in every company, but it is generally possible to describe it through an eight-stage journey:

Employee experience

2. Define your employee archetype

Everyone is unique! In a company you cannot consider everyone in the same way. For that reason, the best way to organize your collaborators is to establish archetypes of employees with similar characteristics. 

This will help you to understand which needs to satisfy depending on each model.

3. Define your value proposition

What makes your company different from others? Why should your employee be loyal to you and not look for another job? The answer is simple: your value proposition. But, to create a solid one, you must consider the following aspects:

  • The compensation you offer is not only relevant if it is money. Benefits, health insurance or vacations also mean a lot.
  • Are there opportunities for growth? Many employees are interested in whether there is the possibility of a better career within the company, whether there is ongoing training, workshops, etc.
  • Review your company’s culture, talent management and digitalization processes.
  • Make sure you offer a great work environment, unparalleled leadership and, above all, well-being.
  • Finally, make sure that the work is not tedious to complete, that the methodologies implemented give positive impressions, that there is flexibility and the possibility of working remotely.

4. Organize meeting points

In order to achieve better communication with your team, you must know their frustrations, doubts and concerns. But, also their needs and what are the objectives they want to achieve.

By having a complete picture, many more ideas can emerge regarding the employee experience-based strategy you want to implement.

5. Implement your strategy

The first thing to do is to designate the team responsible for ensuring the monitoring of each of the actions to be taken. The next thing to do is to establish deadlines for each of the tasks to be executed and evaluate the results. This will allow to detect and attack with assertiveness each one of the opportunities for improvement.

6. Welcomes feedback with open arms

Your employees are the ones who will offer you the most valuable opinions. It is your duty, as a great leader, to listen to them and make them part of the strategy design.

They are the fundamental piece to detect and take advantage of every opportunity you will find to enhance your team’s experience. Therefore, you must create communication spaces where they can give you their feedback and new ideas for their future development.

You may also be interested in: How to manage remote teams effectively?

The advantages of implementing a strategy focused on employee experience 

The company/employee relationship must be healthy enough to create a good employee experience and also make employees themselves proud to represent your brand.

Implementing a strategy based on employee experience has multiple advantages. Here’s what they are:

Employee experience

You may also be interested in: 5 keys to increase labor productivity

To conclude, we can only recommend that you include an employee experience strategy in your organizational budget for 2023. We assure you that the benefits obtained will be triple the amount invested and you will also feel happy to create an environment full of peace at work. Remember to follow us on our social networks to learn more about innovative business topics that bring us closer to the future. 

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